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Join That Flower Feeling for an insightful webinar on Thursday, November 14th, at 12 PM EST, titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry.” This engaging session will focus on how the floral industry can embrace the growing trend of self-care and emotional well-being through flowers. Moderated by Chris Drummond, TFF Advisory Board Chairman and owner of Penny's by Plaza Florist, the webinar will feature a dynamic panel of industry leaders: Kristin Gilliand, Gardens America Lenny Walker, Kennicott Bros. Company Jackie Levine, Central Square Florist Debora Steier, TFF Unit Sales Task Force member and retired Director of Floral, Albertsons These experts will share insights and strategies to help the floral industry adapt and thrive in an evolving market, emphasizing the importance of marketing flowers as a tool for self-care. We will also touch on best practices for using That Flower Feeling's free branded marketing assets, the Unit Sales Program to benefit mass markets, and our newly created Bloom Together Partner Program aimed at supporting traditional wholesale and retail florists. Whether you're a florist, wholesaler, or industry stakeholder, this webinar will provide valuable information on how to stay ahead of trends and ensure flowers remain a vital part of consumer lifestyles. Don’t miss this opportunity to learn, network, and grow!